- : Year 01, issue 08?issue=08&offset=11&volume=01

 
Battle-style sales promotion Publication date: 09.09.2002
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To obtain an appointment with cold prospects, you should succeed in gaining their attention first. This is best achieved by means of a strong promotion team. A good concept and some brawn can work marvels.
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Make your customers richer Publication date: 09.09.2002
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Research shows that the major factor underpinning impulse buying is the customer having access to the money that allows them to make the purchase. How can you make it easier for more customers to enjoy impulse buying?
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Only 5% of time used for sales Publication date: 09.09.2002
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Only 5% of time used for sales.. Research completed by Kinnaird Communications Group , a Scottish consultancy, examined the behaviour of about 1,000 salesmen and women operating in the United Kingdom, France, Italy and Germany. The investigation looked at sales records, and included interviews with chief executives, supervisors and customers. In terms...
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Is the customer always right? Publication date: 09.09.2002
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The day you no longer receive complaints is probably the day you’ve lost your last customer... Complaints offer opportunities for improvement. How do you deal with complaints and what can you do to regain “lost” customers?
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“Just do it…” Publication date: 09.09.2002
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Your advertising agency comes up with a great slogan for your next campaign. But is somebody already using it and, if not, how can you make sure it belongs to you?
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A summer with more Sun, thanks to e-mail! Publication date: 09.09.2002
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Internet Service Provider (ISP) Sun asked a communication agency to examine the impact of e-mail and direct mail in a series of tests before promoting its new Internet service. They came to a surprising conclusion...
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10% tax? It’s a wind-up Publication date: 02.02.2001
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Getting profit out of your company in the most tax efficient way is an obvious objective. There is now a way to get that money out of the company and only pay 10% tax on it! How can you take advantage of this?
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Taxman suffers fair share of payroll errors Publication date: 02.02.2001
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Having found some errors in your payroll the Taxman raised an estimated tax bill. You think it’s excessive but you haven’t challenged him. He has started to get really aggressive about payment. Is there anything you can do?
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Where did he get that information? Publication date: 02.02.2001
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What exactly does the Taxman know about you? It’s no secret that he keeps a detailed file on each taxpayer. But how does he get the information to include in your file? Here’s an overview.
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Gift aid - the changes Publication date: 02.02.2001
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Gift aid - the changes.. If this New Year has got off to a good start and you are feeling generous then changes made to gift aid schemes by the Finance Act 2000 have made giving to charities easier. So how do these schemes now operate? Personally. There is a system already in place called the gift aid scheme (known as GAS ) which allows a charity to...
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