- : Year 04, issue 02?issue=02&offset=11&volume=04

 
Attracting the right kind of attention Publication date: 02.05.2005
Article database
... of particular importance to them. • Highlighting. For instance, use a yellow highlighter to mark important passages. • Notes. Instead of highlighting, you can also use Post-it notes. Tip. Add a personal note, such as: “Mr Owens, these are the advantages we discussed on the phone.” or “Paul, these are the product specifications you requested.”...
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How did you hear about us? Publication date: 02.05.2005
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How did you hear about us?.. Is advertising a waste of money? It is an established fact that every pound spent on advertising is 50p wasted. But the problem is that most advertisers don’t know which half is wasted and which isn’t… By advertising, we don’t just mean television and radio: it also includes brochures, small ads, the Yellow Pages...
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Buying behaviour in a strong economy Publication date: 02.05.2005
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Unemployment is low and people have money in their pockets. As a result, buyers are, on the whole, less price-sensitive. Or are they? What are the trends to watch out for and how do you deal with them?
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Gremlins in the machine Publication date: 02.05.2005
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A company offers an online calculator to website visitors. By doing this it demonstrates its know-how and customers are pleased with the additional service. In short, the first contact has been made - but things still go wrong...
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Why are you so expensive? Publication date: 02.05.2005
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Due to his company’s pricing structure, a salesperson frequently encounters price objections. So how does the salesperson’s attitude and the way in which he “sells” the value of his product or service overcome objections?
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Avoiding rejection Publication date: 23.10.2003
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It’s time once again to sign your company’s annual Corporation Tax return. However, did you know that you could end up paying a penalty if the Taxman rejects it? What can you do to prevent this happening?
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Leaving do Publication date: 23.10.2003
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It’s your practice to “get some drinks in” at an employee’s leaving do. You thought nothing of it until a colleague said that this expenditure was picked on during a recent visit by the Taxman. Should you now be worried?
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10% tax on all commercial property Publication date: 23.10.2003
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A colleague has told you that the Chancellor has extended the 10% Capital Gains Tax rate to all commercial properties. It doesn’t matter who your tenant is any more. If this is true, how can you take advantage of this change in the law?
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Working with the enemy? Publication date: 23.10.2003
Article database
You’ve heard that some advisors are being invited to “Working Together” meetings with the Taxman. Sounds a bit too cosy! Should you be worried about this or is it ultimately something you can use to your advantage?
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The Taxman’s CPR treatment Publication date: 23.10.2003
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The Taxman says he’s going to pay special attention to people with “complex” tax returns. Could this mean you? If so, what can you do about it?
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