- : Year 04, issue 08?issue=08&offset=10&volume=04

 
Stat man Publication date: 16.01.2006
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Your insurance company has asked for Key Performance Indicator (KPI) statistics for accidents and your general health and safety record. What are they and is there any benefit in providing them?
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How to make your bills work harder Publication date: 06.09.2005
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An insurance company started sending its clients customised bills and discovered a new sales channel. Simple, easy and cheap. Is this something for you? Read all about it in this article.
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Clever websites… Publication date: 06.09.2005
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Which is more conspicuous: “Wherestheparty.co.uk” or “Partycorner.biz”? Chances are that the first website address will be remembered better and encourage visitors to pay a visit more than the second. How does it work?
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Free local papers: how profitable are they for you? Publication date: 06.09.2005
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Free local papers contain a lot of local and regional articles and advertisements. And yet many business owners have doubts about this advertising medium. Let’s find out whether or not it’s useful to advertise in a local paper.
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So what? Publication date: 06.09.2005
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Do you sometimes get the feeling that your customers don’t understand you? They just don’t view your proposals with any enthusiasm. The reason may be that your product’s features don’t always help them…
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Who’s the boss? Publication date: 06.09.2005
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Who’s the boss?.. According to marketing advisor Mary Lou Quinlan , the woman in the house influences the decision to purchase in 85% of cases. Quinlan therefore believes that mail response rates will increase if letters are directed at women. It remains to be seen whether this applies to your sector, but it is definitely worth finding out. Check...
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Do you waste 90% of your time? Publication date: 06.09.2005
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Do you waste 90% of your time?.. According to large-scale research conducted by Proudfoot Consulting , salespeople devote a mere 10% of their time to actually selling. On average 57% of their time is wasted on travelling and administrative tasks. According to leading sales trainers good planning can help. 1. Planning. Focus your weekly planning on the...
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Nice to meet you, I’m Adrian Publication date: 06.09.2005
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Adrian is at a trade fair and wants to create a favourable impression whilst involved in a networking conversation. He gives his card to a buyer he meets, but the person stuffs it away without looking at it… How can this be improved?
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S(m)elling Publication date: 06.09.2005
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Consumers not only use their brains when buying. The senses, including smell, play an important role as well. Here are some tips for putting customers in the right mood for buying.
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New! Free! We promise… Publication date: 06.09.2005
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Your customers are subjected to thousands of adverts every day. How can you make yours stand out from the crowd?
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